ALOHAS & MAHALOS FOR VISITING OUR HAWAII EVENTS!! ON THIS PAGE YOU WILL FIND THE SPECIAL EVENTS WE'VE DONE THROUGHOUT THE ISLAND INCLUDING HOLIDAY WEEKENDS ON NEW YEARS, SPRING BREAK, & MOST RECENTLY, MEMORIAL DAY WEEKEND. ALL OF WHICH WERE A HUGE SUCCESS!! AS YOU'VE COME TO EXPECT, NYCELIFE HAS ADDED THAT BIG APPLE TOUCH TO THE BIG PINEAPPLE CONSTANTLY RAISING THE BAR ON HAWAII'S GREAT NITELIFE.

SO STAY TUNED FOR MORE UPCOMING EVENTS & HANG LOOSE!

IN THE MEANTIME, CHECK OUT OUR GOOD FRIENDS & PARTNERS AT

GOODLIFE-ENTERTAINMENT.COM GOODLIFE'S WEEKLY DOSE OF

UPSCALE AND TRENDY PARTIES ARE JUST WHAT YOU'RE LOOKING FOR.

TELL THEM NYCELIFE SENT YOU! YOUR WELCOME....YOU'RE ALL WELCOME ~ALOHAS ANDRO

JULY 2008
FRESH OUT THE BOX & HOT OFF THE PRESS
THE OFFICIAL NYCELIFE X GOODLIFE COLLABORATION TEE IS NOW ON SALE!
THESE LIMITED EDITION T SHIRTS ARE SOLD EXCLUSIVELY IN JAPAN, HAWAII, AND NYC
IF YOU ROCK MODELS, BOTTLES, SICK KICKS, OR STILLETOS YOU BETTER GRAB ONE TODAY!

MAY 2008

MEMORIAL DAY WEEKEND 2008
MEMORIAL DAY WEEKEND WAS A BLAST!! NON-STOP PARTIES & NON STOP ACTION SAYS IT ALL!

OUR FIRST ANNUAL MODELS & BOTTLES PARTY WAS A RED CARPET AFFAIR THATS NOT TO BE MISSED THE NEXT TIME AROUND. SEE WHAT YOU MISSED & CHECK THE PICS AT MYSPACE.COM/SBARBA

WELCOME TO THE

GOODLIFE
& ENJOY THE

NYCELIFE
EVERY WEEK AT THESE EVENTS!

STYLUS FRIDAYS

LOTUS SOUND BAR 2301 KUHIO AVE

SWAGGER SATURDAYS
LIVING ROOM / FISHERMANS WHARF

NYCELIFE.COM

GOODLIFE-ENTERTAINMENT.COM

Media Press Release, November 2007

Andro A. / CEO & Founder
The NYCELIFE Group, NYC

Andro A., the CEO & Founder of The NYCELIFE Group, NYC, (pronounced, "nicelife") is a event planning and promotions company located in New York City. Formally established in 2000, Andro draws on 15 years of industry experience to organize and promote his weekly events in NYC's most exclusive venues catering to an upscale clientele, industry professionals, celebrities, and harems of attractive socialites who fill these nightclubs. In doing so, Andro's personal connections in the nightclub industry have allowed him to collaborate with and employ numerous top DJ's from NYC, Miami, Los Angeles, and Las Vegas. Iconic DJ's and producers whose names are associated with exclusive events such as, The Heavy Hitters, DJ Enuff & DJ Camilo (NYC), DJ Tony Touch (NYC), DJ Mauricio (Miami), DJ Vice & DJ Cubichee (Los Angeles), and DJ A.M. (L.A & Las Vegas) are just a few of his headliners. In addition, a countless number of celebrity "sightings", models, performers, and gossip column features have added to the continued success and growth of his company.

With this in mind, Andro has taken "living the nycelife" beyond the nightclubs and confines of New York City, by organizing special events & destination trips on a yearly basis. His love for a tropical climates lead him to start his ventures in Miami's South Beach in early 2000 as its own nightclub scene began to boom. The successes of these events lead to more frequent trips throughout the spring, summer, and major US holidays. Before you knew it, his New Yorker club-goers were making annual pilgrimages where ever Andro & The NYCELIFE Group were holding its signature events.

Throughout the years Andro has continued to stay ahead of the curve, by promoting other destinations each time changing the "scene" so the rest would follow suit. What started in Miami 7 years ago, has now reached destinations such as, Puerto Rico, the Dominican Republic, Los Angeles, Las Vegas, and most recently, the exclusive seaside city of Cabo, Mexico, on Memorial Day Weekend 2007.

His latest Cabo venture has been his biggest and farthest yet, boasting major partnerships with an exclusive resort, a major airline, and local nightclubs. A $30k DJ budget alone would not deter The NYCELIFE Group from launching their events, nor did it deter his capacity crowds at each of his day-time parties, main events, and after-hours for 5 days straight! According to Andro, "partying nearly 24 hours for 5 days, and spending an average of 5k per person is nothing out of the ordinary" for his loyal
party-goers. Needless to say, his eyes and team are already poised for their return in May 2008.

Riding this wave of success, Andro has set his eyes further west, to the Hawaiian Islands. Having lived in Oahu while attending the University of Hawaii at Manoa for part of his college years, his connection to the islands are deeply rooted. Each year since his graduation, he has come back "home" to take a break from the fast paced lifestyle he leads in New York City. In fact, it was after the tragic events of 9/11 which he witnessed firsthand as a Wall Street trader that nearly prompted a permanent move back to Hawaii. Hence, the name NYCelife was born as a tribute to bringing "New York City entertainment" to Hawaii. Furthermore, he began branding a lifestyle company which encouraged people to become part of, enjoy, and live the "nycelife".

Fast forward to the present, and it appears Andro and his company have come full circle tying in his signature events and love for the Hawaiian Islands. Admittedly (for now), he doesn't intend to fly out hundreds of New Yorkers, however, a collaboration between Hawaii's top venues and his “Big Apple” touch promise to be a real slice of paradise. He comically considers it a, "Hawaiian luau with a New York twist". However, this "twist" is a lot more sophisticated since he intends to fly to Hawaii every other month with a world-class DJ, celebrity host, and the occasional performer to liven Hawaii's nightclub scene. In addition, his marketing staff and style of promotions are aimed at fostering Hawaii's "VIP scene" much like his NYC events. Red carpet affairs, bottle service, luxury giveaways, and a limo service complete with personal security and photographers to capture your night are just a few luxuries Hawaii can expect.

Andro's eagerly anticipated return is late November, along with the popular DJ Kings member, DJ Shadee (NYC). Andro regards DJ Shadee as one of his personal favorites and top ranked DJ's in NYC. He is co-owner of club NuBar in Queens, New York, and played in NY's trendiest nightclubs, most notably, the legendary Copacabana. In addition, he has worked with celebrity artists and a guest deejay for New York’s #1 Latin station, La Mega 97.9 (Read more about DJ Shadee here)

To strengthen Andro's arsenal, he has partnered with several Hawaii veterans of the night club industry. A key member of this group comes courtesy of Good Life Entertainment whose vast knowledge of the Japanese and local markets create a formidable promotion team. Together, the vision these businessmen share, their combined knowledge of the nightlife industry, and their new brand of Aloha promise to make Hawaii's luaus even more exciting! As Andro proudly states, its where "the Big Apple meets the Big Pineapple, so I believe there are endless possibilities". If the success he's had in the past 7 years are any indication of his newest venture, then the future of Hawaii's nightlife sure looks bright!

- November 2007